Zach Romero
Coming from a small mountain town and years in customer-facing roles, I learned early how to read people, understand their needs, and communicate in ways that build trust. Those experiences shaped my approach to marketing and sales — rooted in strategy, human behavior, and delivering strong customer experiences. Today, I apply that mindset to creative work, helping brands connect with their audiences through thoughtful execution and a clear understanding of what people actually value.
I grew up working in small, tourism-driven restaurants in Creede, Colorado,
where I learned how to read people quickly, build real relationships, and
sell without feeling salesy. At CU Boulder, I’ve brought that same energy
into campus campaigns, student startups, and event marketing.
I’m especially interested in the creative strategy behind what makes an experience memorable — and how narrative, timing, and execution can shape how people respond.
A mix of hospitality, campus campaigns, and student ventures — all focused on creating memorable experiences and driving sales.
- Organized on-campus events and hype moments to drive awareness and urgency for presale campaigns.
- Collaborated with student communities, local partners, and DJs to reach thousands of CU students.
- Helped power presale efforts that sold thousands of tickets to CU students through grassroots and digital promotion.
- Increased seasonal sales by ~20% through targeted local marketing and relationship-based upselling.
- Led a four-person team, improving service flow, guest experience, and daily customer turnover.
- Managed vendor negotiations and pricing to protect margins in a seasonal, tourist-driven market.
- Provided high-touch service to 100+ guests per day, building rapport that drove repeat visits and higher check averages.
- Recognized for consistently exceeding sales targets through suggestive selling and hospitality-driven interactions.
- Supported new staff training on service standards and point-of-sale best practices.
- Promoted for strong customer leadership and reliable operations in a fast-paced café environment.
- Trained and coached five employees on upselling, guest retention, and consistent brand presentation.
- Managed inventory and cost controls to keep the shop profitable across fluctuating seasonal demand.
Event recaps and experiential activations used to promote presales — from rally parties to live-DJ CorePower classes.
A jersey-rental concept built for college fans who want game-day looks without committing to a closet full of jerseys.
Open to roles in live events, music and entertainment marketing, and brand or campus-focused campaigns.